Will Cadell is the founder of Sparkgeo, a company dedicated to tackling complex geospatial challenges by combining geography and computing expertise. An engineering graduate from Aberdeen University, his lifelong curiosity led him to start Sparkgeo in 2010 after initially working as a spatial modeler. He is passionate about geospatial technology's vast applications, from automated vehicles to understanding human movement patterns. When not traveling for work, Will enjoys outdoor adventures like skiing, climbing, and hiking.